DAILY’S EXPANDS POPULAR READY-TO-DRINK COCKTAIL LINE
--Mojito Bag-In-Box And Frozen Pina Colada Pouch Launch This Spring
Pittsburgh, PA (February 8, 2008) - Daily’s, America’s premier cocktail and mixer company is announcing the addition of two exciting and delicious new flavors to it’s expanding ready-to-drink cocktail line of products. Daily’s 1.75L Mojito bag-in-box and Daily’s 10 oz Frozen Pina Colada pouch will debut at retail throughout the country this spring.
Daily’s Mojito bag-in-box has been carefully crafted by expert mixologists to match the taste of the original Cuban cocktail born that was born in Havana and has recently taken the U.S. market by storm. “The Mojito is one of the trendiest cocktails everywhere,” notes Tim Barr, Marketing Director for Dailys. “It is a sophisticated and refreshing drink but it is a real challenge to make an authentic, great tasting mojito. Multiple ingredients, special equipment and unusual techniques make it a cumbersome cocktail to prepare at home. Our new box takes all of the hassle out of serving and enjoying delicious mojitos anytime. Just pop the box in the fridge or cooler, open the easy-to-use airtight tap and voila, consistently great tasting mojitos with no fuss or clean up.”
Daily’s is also expanding it single serve frozen pouch line to include 10 oz. Frozen Pina Colada, a rich, creamy, blender-quality Pina Colada in a convenient ready-to-drink package. “Pina Colada is a classic that never goes out of style,” continues Barr. “Our new single serve Pina Colada pouch is easy to buy, easy to use and offers consumers consistently great tasting cocktails.” Barr adds, “Retailers can be assured that their customers are getting ready-to-drink cocktails made with the best tasting, all natural flavors available, in true Daily’s traditions.”
Daily’s Mojito multi-serve boxes will be shipped six in a specially designed case that is perforated to convert easily into an eye-catching display piece and will retail for a suggested price of $13.99. Daily’s single-serve Pina Colada pouches will be shipped four pouches per carton, eight cartons per case (32 pouches per case) and will retail for a suggested price of $6.99/4 count.
The launch of both products will be supported by advertising in targeted magazines to generate awareness and interest along with extensive sampling and eye-catching POS materials to stop in-store traffic and encourage trial.
“We are known for our superior quality mixers and premixed cocktails,” concludes Barr. “Adding these two favorite cocktail flavors to the family is a logical next step for Daily’s and an opportunity for us to offer our trade partners new products that allows consumers to taste the Daily’s difference for themselves.”
Daily’s Cocktail Mixers and Ready-to-Drink Cocktails are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.
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For more information on Daily’s Ready-to-Drink products and/or to arrange an interview with one of the brand’s marketing executives, please contact me directly at lbenyon@optonline.net or (203) 254-8225.
Regards,
Liz Benyon
NOVA Marketing Services
86 OxBow Rd
Fairfield, CT 06824
(t) 203.254.8225 (f) 203.254,8220
lbenyon@optonline.net
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